Design for Social Impact

By Jeanniffer Pimentel

Kind design doesn't just solve problems, it shapes how people feel, connect, and grow.
I'm a graphic and product designer who has spent 10+ years working with the teams that are quietly changing things: nonprofits, EdTech companies, artists, and women-led initiatives.
My work has always lived at the intersection of design and purpose. I fell in love with educational spaces and social impact organizations early in my career... the community, the mission, the way design can amplify a message that needs to be heard.
I work closely with my clients, not as a contractor, but as a partner. When we build together, we create work neither of us could have imagined alone.
Brand Identity · Editorial Design · Annual Reports · Data Visualization · UX/UI · Web Design · Canva · Figma · Adobe Suite
Design that moves the needle
Stats
+280%
CTR increase on a product feature
$155k
earned on Upwork across 38 projects
10+
years of professional design experience
5,315+
hours of tracked client work
100%
Job Success Score on Upwork
+20
countries trusted me with their mission
digitalundivided
Description
As part of the digitalundivided team, I took their brand guidelines and built a strong, consistent visual identity across the entire organization: 9 internal departments, 6 educational programs, 7 research reports, 15+ virtual events, 8 in-person gatherings, weekly newsletters, and daily social media content.
Role
Brand & Visual Designer (ongoing)
Deliverables
End-to-end visual design for programs, events, research, and communications
Tools
Figma, Adobe Suite, Canva, Hubspot, Squarespace, Claude Code, Github.
Click any link to explore the full work.
Academia.edu
Description
Working alongside the senior product designer, I contributed to both graphic production and feature design for one of the world's largest academic platforms. From email templates and certificates to conference flyers and journal materials, I maintained visual consistency across all touchpoints. One of the product features I contributed to achieved a +280% increase in CTR.
Role
Graphic & Product Design Contributor
Deliverables
Consistent visual design across product and communications
Tools
Figma, Adobe Suite
Click any link to explore the full work.
Codesmith
Description
Codesmith is a community-driven software engineering bootcamp focused on diversity, trust, and belonging. I led the full website redesign from strategy to final handoff, building a complete design system with reusable components, Auto Layout, and developer-ready files. The new site reflects the three words that define Codesmith's community: Community, Diversity, Trust.
Role
Lead Brand & Web Designer
Deliverables
Full website redesign, brand system, research reports, social media templates, and internal design templates
Tools
Figma, Adobe Suite, Canva, Google Slides
Click any link to explore the full work.
A sneak peek into other projects

Annual report design for one of the leading organizations defending the rights of indigenous peoples across tropical rainforests. Print-ready and optimized for digital distribution.

Rebranding and website design for a medical education platform advancing intestinal ultrasound training for gastroenterologists across North America. Clean, credible, and built to convert clinicians into members.

Rebranding and web portfolio design for a visual artist and creative. Built a cohesive personal brand identity and translated it into a portfolio website that reflects her artistic voice.

Editorial design and infographics for a tech education platform serving thousands of developers worldwide. Reports and visual assets designed to make complex technical content clear and engaging.

Brand identity for a tech lab with a bold, unexpected visual direction. The logotype draws inspiration from the Enigma machine, translating the idea of coded intelligence into a distinctive mark built to be remembered.

Complete guidebook design for a chemotherapy navigation resource. A vibrant, hopeful visual system designed to bring warmth and clarity to one of life's hardest journeys.

Brand identity and social media design for a fitness community. Bold, energetic visual language built to motivate and connect runners at every level.
Want to see the full story behind any of these projects?
I'd love to walk you through my process.
Get in touch on UpworkWhat I can build for your organization
Website Design
Full website design and development for nonprofits, from UX strategy to launch. Built in Webflow, Framer, or WordPress, designed to convert visitors into donors and volunteers.
Annual & Impact Reports
Data-driven, visually compelling reports that tell your organization's story and build donor trust. Print-ready and optimized for digital distribution.
Social Media & Campaign Assets
Ready-to-use templates and one-off assets for Instagram, LinkedIn, Facebook, and email campaigns.
Brand Identity
Logo, colors, typography, and usage guidelines built around your mission. A foundation that makes every touchpoint feel intentional and consistent.
Research & Publication Design
Infographics, data visualization, and editorial layouts that make complex findings accessible to any audience.
Canva Workspace Setup
Full brand kit, custom templates, and organized folders so your team can create on-brand content independently, without needing a designer every time.
Don't see exactly what you need?
I've designed everything from conference signage to onboarding kits to interactive PDFs. If it involves design, let's talk.
Get in touch on UpworkMy Stack
Figma
Adobe Suite
Canva
Hubspot
Squarespace
Webflow
Framer
HTML
CSS
JavaScript
GitHub
TouchDesignerKind words from kind people
Jeanniffer is an ideal Graphic Designer. She was initially hired as a part-time contractor and quickly became an integral part of our team, leading to a promotion to full-time. She is smart, easy to work with, kind, and dedicated while extremely professional, proactive and a design genius! She elevated our branding to another level. Jeanniffer, our doors will always be open to you and you'll always be a part of our community. Go shine in other organizations - we're cheering for you!
Allana Rocha
Chief of Staff & Operations Lead at digitalundivided
New York, USA
Working with Jeanniffer has been an absolute pleasure! She is incredibly proactive, bringing fresh ideas, insightful questions, and creative solutions to every aspect of our website design. Her communication is top-notch, always clear, responsive, and detail-oriented. Jeanniffer consistently goes above and beyond, ensuring that our vision is met. If you're looking for a designer who is talented, I highly recommend Jeanniffer. Looking forward to collaborating again in the future!
Alina Vasile
Director of Product and Growth at Codesmith
London, UK
Jeanniffer is fabulous and I will be seeking her help for future projects. I am a health and wellness coach, a business owner and some of the things I value A TON is transparency and integrity. She has both in surplus! Clear communication, no surprises and very trustworthy. She is a great listener and truly understood what I wanted to visually communicate. She's also very cooperative, open-minded and easy to get along with. I completely trusted letting go and giving her full creative license to do her magic. I am so thankful I found her!!
Sharon Aldeguer
CEO at Nom Nom Fit
Honolulu, USA
Simply one of the best freelance experiences I have had. Jeanniffer grasped what I wanted from a refresh of my website almost immediately. She made great suggestions and her redesign was almost perfect on the first pass. Only very slight modification was needed. Previous projects have had to go through several rounds of modification and explanation, not this project.
David Boyce
Conceptual Artist
New Zealand
It was an absolute pleasure working with Jeanniffer. She took the time to really understand my needs, communicated clearly throughout the project, and delivered everything within the promised timeframe. Her responsiveness and attention to detail made the process seamless, and the final result exceeded my expectations. I highly recommend Jeanniffer to anyone looking for a reliable and talented professional. I would be happy to work with her again!
Yvette Harvey
CEO @ Alta Lux Adventures
Centennial, USA
Jeanniffer was absolutely amazing and made the process so seamless on my first ebook. She took creative control and the end result was much better than I had hoped. I am so grateful I found Jeanniffer and will use her for any future projects + will definitely recommend to others! Thank you!!
Amanda Butler
Personal Trainer
Los Angeles, USA